We’ve all seen it. Many of us have probably even done it. Some swear by it while others shudder at it. You know the signs: Random hashtags in the middle of a Facebook posts and Tweets cut off in the middle of a sentence with a link to a Facebook post too long for the 140 character limit. The social media world is divided over this one simple question.
Do you link your Twitter and Facebook?
Sean Dixon from the Convention and Visitors Bureau in Springfield visited with our COM 509 class last Monday. One of the things he discussed was the question as to whether or not organizations should link their Facebook and Twitter. I’ve seen this done on both business accounts and personal accounts. The defense is always the same – it saves time. Rather than coming up with two totally separate messages/posts, you can just use one and post to both platforms.
However, Sean brought up a good point. No matter what you do, you want your communication efforts to look polished and clean. A hashtag in the middle of a Facebook isn’t clean. That extra effort can make all the difference.
I’m inclined to agree with Sean. Think about it. You wouldn’t send a press release out with a hashtag in the middle of it or stopping in the middle of a sentence because went onto a second page. You’d take the effort to make the press release look as good as possible. This should be true of ALL of your communication.
So, what do you think? Is it pointless take the time to come up with two separate messages for Facebook and Twitter? Or is the effort necessary? Share your thoughts in the comments!