Last semester I took a class called “Cases in Public Relations.” In this class we had to do a presentation over a PRSA Silver Anvil Case. I choose a case that held two of my interests: Wine and social media.
Murphy-Goode is a winery located in Ca. They found that with the recession they were losing profits and wanted to do something to combat this. So, they created the “Really Goode Job” campaign. Using social media, they spread the word about a contest for a job opening at Murphy-Goode. The winner got a job doing social media for the winery. Basically, they were paid to move to where the winery was, drink wine, eat good food and tell people about it via social media. Um…can you say SIGN ME UP?!
The result was phenomenal. They had hundreds of submissions. People got to vote on the videos on the Murphy-Goode website. Here is the winner, Hardy Wallace’s submission.
I just LOVE this idea! Obviously, PRSA did as well because it won a Silver Anvil. I think it is a great way to creatively bring social media into an organization and integrate it!
Have you seen any other organizations use social media in a creative way?