Last semester I took a class called “Cases in Public Relations.” In this class we had to do a presentation over a PRSA Silver Anvil Case. I choose a case that held two of my interests: Wine and social media.
Murphy-Goode is a winery located in Ca. They found that with the recession they were losing profits and wanted to do something to combat this. So, they created the “Really Goode Job” campaign. Using social media, they spread the word about a contest for a job opening at Murphy-Goode. The winner got a job doing social media for the winery. Basically, they were paid to move to where the winery was, drink wine, eat good food and tell people about it via social media. Um…can you say SIGN ME UP?!
The result was phenomenal. They had hundreds of submissions. People got to vote on the videos on the Murphy-Goode website. Here is the winner, Hardy Wallace’s submission.
I just LOVE this idea! Obviously, PRSA did as well because it won a Silver Anvil. I think it is a great way to creatively bring social media into an organization and integrate it!
Have you seen any other organizations use social media in a creative way?
I think this is great! I think that other organizations could learn from this and use similiar contests in ways besides job openings. Do you think that this could maybe even be useful as a monthly occurrence or do you think that the idea would get worn out?
I loved this! I was just reading a book on wine the other day and there was a section called Wine 2.0 and the things wineries and winemakers were doing on social media. I think this is a great way for small businesses that don’t have the money for hr resources and job marketing to attract fun and creative people that the may not other wise be able to find. Could this company move beyond just this spot and start doing a monthly wine commercial showcasing their wines or other things going on with the winery to attract more customers and followers? What have they been doing since hiring the winner?
Since social media is so new many companies have the ability to do what every they want as far as hiring and making the job discription for their social media communicator. Last year I was applying for a social media internship through TOMS Shoes. In order to make myself standout from the 1000′s of resumes that they recieved I created a resume of sorts on a pair of shoes. Since many people decorate their TOMS I thought this idea was brillant. I decorated a pair with my twitter handle, facebook, linked in and my blog. I mailed the to the company hoping they would find me and follow me. I also created a hashtag on twitter and would tweet why I was the best choice. Unfortunately I did not recieve any response. But I felt like this was taking social media to the next level.
[...] of my fellow classmates has also written a great post about wine and social media, head over here to check it [...]